Show Notes

Welcome to Episode 47 of the Wed.Co Podcast. Today, Toga sits down with Sophie from Engaged Creative for a chat about Digital Marketing in the Wedding realm and how to stand out in a saturated market. Today's episode was filmed at Hazel, which is Audley Dance Halls sister venue. In this episode of the Wed.Co Podcast, Toga speaks with Sophie, co-founder of Engaged Creative, a wedding marketing agency.

They discuss the unique challenges and opportunities within the wedding industry, the importance of niche marketing, and the strategies Engaged Creative employs to help their clients succeed. Sophie shares insights on digital marketing, building a strong team, expanding into the US market, and maintaining client relationships. The conversation also touches on current market challenges and the significance of staying relevant in the bridal industry.

In this conversation, Sophie discusses the intricacies of marketing within the wedding industry, emphasizing the importance of strategic planning, collaboration, and understanding client needs. He shares insights on campaign creation, the significance of location in bridal shoots, and the evolving trends in wedding attire.

Sophie also highlights the role of social media, particularly Instagram, in establishing a brand's presence and the necessity of a cohesive team to ensure consistent marketing efforts. The discussion wraps up with valuable advice for couples planning their weddings and the importance of enjoying the moment amidst the hustle of wedding preparations.

You can find out more about Sophie and Engaged Creative at - https://www.engagedcreative.com.au/ and https://www.instagram.com/engaged_creative Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals.  

Stay connected with us on Instagram at @wed.copodcast and watch all your favorite wedding professionals on our YouTube channel @wed.copodcast.   Catch our episodes on major podcast platforms like Apple, Spotify, and IheartRadio, all under WedCo Podcast.   Join us for our next episode on the Wed.Co Podcast, where we continue to explore the mesmerizing and ever-changing landscape of weddings.  

Toga x